Consumer ranking
Procter & Gamble ranks first for toilet paper
In the latest daily observation, Procter & Gamble leads 16 ranked brands. This answer comes from 34 observed brand mentions, updated 21 August 2026.
Household paper recommendations across comfort, value and sustainability.
[01]Evidence
The sample is the sum of current observed brand mentions in this category.
Ranked brands
16
Distinct source rows
Observed mentions
34
Latest daily observation
Leader score
100.0
0-100 visibility score
Updated
21 August 2026
Source feed timestamp
[02]Toilet paper ranking
Mention share is calculated from this category’s current observed mentions.
| Rank | Brand | Visibility | Mentions | Mention share | Average position |
|---|---|---|---|---|---|
| 1 | Procter & Gamble | 100.0 | 4 | 11.8% | 1.0 |
| 2 | Cottonelle | 85.2 | 3 | 8.8% | 2.3 |
| 3 | Scott | 49.0 | 2 | 5.9% | 4.0 |
| 4 | Seventh Generation | 44.4 | 3 | 8.8% | 4.3 |
| 5 | Angel | 44.4 | 3 | 8.8% | 4.3 |
| 6 | Kleenex | 39.1 | 4 | 11.8% | 4.8 |
| 7 | Cascades | 36.0 | 1 | 2.9% | 5.0 |
| 8 | Georgia-Pacific | 27.0 | 5 | 14.7% | 5.8 |
| 9 | Who Gives A Crap | 25.0 | 2 | 5.9% | 6.0 |
| 10 | Caboo | 25.0 | 1 | 2.9% | 6.0 |
| 11 | Up&Up | 25.0 | 1 | 2.9% | 6.0 |
| 12 | Great Value | 16.0 | 1 | 2.9% | 7.0 |
| 13 | WypAll | 9.0 | 1 | 2.9% | 8.0 |
| 14 | Up & Up | 4.0 | 1 | 2.9% | 9.0 |
| 15 | SCA | 4.0 | 1 | 2.9% | 9.0 |
| 16 | Kimberly-Clark | 1.0 | 1 | 2.9% | 10.0 |
Category movement is not available in the public feed, so this page does not infer it. Visibility is a source score, not mention share.
[03]Method and limits
Measured fields and editorial explanation are kept separate.
How this ranking is built
Trakkr groups observed AI answers by category, counts brand appearances, and ranks brands using the source feed’s 0–100 visibility score. The score reflects frequency and prominence; raw mentions and average position are shown beside it.
- Time window
- Latest daily observation, dated 21 August 2026.
- Source-named coverage
- ChatGPT, Claude, Gemini, Perplexity.
- Limits
- The public feed has no prompt list, per-model split or citation-level evidence. Results describe observed visibility, not quality or market share.
Source and corrections
The table is read from Trakkr’s public ranking feed. If a row looks wrong, use the source JSON to report the exact category, brand and update date.
Open source JSON