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Sur La Table

AI visibility across 1 industries, with 1 mentions in live AI answers.

Global rank #2,251·B2C·North America·Global score: 79.5·Mentions: 1·Last updated Apr 18Live

Why AI recommends Sur La Table

Brand snapshot

Track Sur La Table's visibility in AI search. See how often ChatGPT, Claude, Gemini, and Perplexity recommend Sur La Table when users ask related questions.

Industry

Score

Mentions

Avg Rank

1 mention · avg pos 2.0

91.3

2.0

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Model coverage

ChatGPT

76%

Claude

85%

Gemini

83%

Perplexity

82%

How AI talks about this brand

Known primarily as a retailer of kitchenware and cookware, Sur La Table drives AI mentions through product recommendations, cooking classes, and online tutorials that leverage search and personalization technologies.
Strategic positioning hinges on curated in-store and e-commerce experiences, private-label merchandise, and high-touch customer education content, differentiating it from mass-market retailers in the home goods space.
Recent trends such as omnichannel shopping, live cooking streams, and recipe/brand partnerships bolster AI visibility by feeding content discovery and shopping intents across platforms.

Sur La Table vs Competitors

See how Sur La Table compares to other brands in Bakeware

View competitors in Bakeware

How Trakkr measures AI visibility

Use the methodology page to understand how Sur La Table is scored, and use llms.txt to see the preferred crawl path into the rankings corpus.

Read methodology View llms.txt