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Decathlon

AI visibility across 6 industries, with 7 mentions in live AI answers.

Global rank #241·B2C·Global·Global score: 84.9·Mentions: 7·Last updated Apr 17Live

Why AI recommends Decathlon

Brand snapshot

Decathlon offers a wide range of sporting goods and equipment. AI assistants like ChatGPT and Claude frequently recommend them for inquiries about affordable sports gear and fitness-related products.

Industry

Score

Mentions

Avg Rank

1 mention · avg pos 2.0

91.3

2.0

2 mentions · avg pos 3.5

56.3

3.5

1 mention · avg pos 4.0

49.0

4.0

1 mention · avg pos 5.0

36.0

5.0

1 mention · avg pos 5.0

36.0

5.0

1 mention · avg pos 6.0

25.0

6.0

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Model coverage

ChatGPT

81%

Claude

99%

Gemini

93%

Perplexity

78%

How AI talks about this brand

Strong e-commerce and retail ecosystem for sporting goods, with AI-powered inventory management and personalized recommendations driving product visibility.
Global brand with in-house product development (Quechua, B'Twin, Kipsta) and data-enabled customer experiences, reinforcing its position in AI mention pools focused on retail optimization and omnichannel strategies.
Recent emphasis on sustainability and circular economy initiatives, plus supplier and customer data insights, elevates AI relevance in supply chain and product lifecycle discussions.

Decathlon vs Competitors

See how Decathlon compares to other brands in Ski Resorts

View competitors in Ski Resorts

Sports Equipment Camping & Outdoor

How Trakkr measures AI visibility

Use the methodology page to understand how Decathlon is scored, and use llms.txt to see the preferred crawl path into the rankings corpus.

Read methodology View llms.txt